How to get customers to
actually use your board

Setting up a feedback board takes an afternoon. Getting people to use it takes habits. These five are cheap and work for most small products.

1. Seed it yourself

A blank board tells visitors nobody cares. Before you share it, add the ten requests you hear most often, in the customers' own words.

2. Link it where the question comes up

When support hears "can you add X?", reply with a link to the board post for X, or create it and then link it. People vote on things they are pointed to.

3. Answer fast, even with no

A reply within a day, including "not planned, and here is why", teaches people that posting is worth the effort.

4. Tell voters when it ships

Everyone who voted should hear when a request is done. That one message is what turns a voter into a repeat voter. See roadmap vs changelog for how to keep that record.

5. Don't let the price decide who may vote

If your tool charges by the number of people who speak up, you will be tempted to invite fewer of them. Check how your tool counts users before you invite everyone, or pick a board where voting is not what you pay for.

Try the live voting board ↗ Open the live board ↗ Join the hosted waitlist ↗